to Use the "Evil-Eye" Power of Hypnosis to Influence
People to Buy, Buy, Buy!
Drew Eric Whitman, D.R.S.
Direct Response Surgeon™
Copyright MMI Drew Eric Whitman. All rights reserved.
Reproduction in whole or part is prohibited without
prior written permission from Drew Eric Whitman
Would you like a double... triple... quadruple your
You can, if you
follow the rules I'm going to share with you.
The rules are easy
to understand and use. In fact, they're the same tips, tricks
and techniques that a highly paid advertising consultant would
use if you paid them thousands of dollars in consulting
But phooey on
that! I'm going to teach you how to KEEP that money in your
OWN pocket and STILL get the kind of response that will knock
your socks off.
So let's get started, shall we?
We begin with an imaginary
journey to New York City...
Imagine that you and I jump into
a sleek black limousine that whisks us off to Lexington Avenue
in downtown Manhattan. We spend the entire day visiting some of
the most powerful ad-agencies in New York. Not necessarily the
most successful, nor the most prosperous, but the most effective.
The agencies that employ the people who know how to make the
cash register ring... how to persuade people to buy.
We hop out of the limo and spin
our way through revolving glass doors. Richly paneled elevators
carry us vertically all the way up to the "mysterious"
creative department, where all
the wacky creative folk strut their stuff.
We stand behind copywriters and
watch them in action.
Amazing! Look how they
structure their words so powerfully! Look how they get people to
actually WANT to spend money!
We watch quietly... write
furiously... taking page after page of priceless notes. Every
idea... every tip... every technique we learn is like cash in
the bank. We don't miss a thing.
Next, we stand behind graphic
designers--some of the best in the business. We study how they
use layout, pictures, color and typefaces. Everything they do,
they do with one goal in mind:
To attract people like a magnet
attracts nails. To grab readers and keep their eyeballs glued
until they pick up a phone... fill out a coupon... or pull out
their credit card and spend some cash.
Like corporate spies, we ask
dozens of questions. Probe. And ask for the reasoning behind
Then, we jump back into the limo
and make a beeline to the next high-powered ad agency and repeat
the process all over again.
By the end of the day we have a
virtual encyclopedia of tips, tricks and techniques from some of
the best advertising minds in the country!
Armed with this powerful
information, is there any reason in the world why you and I
should not be able to apply these same techniques to our own
Of course not.
You see, these ad-agency folks
aren't necessarily more intelligent. And because they're working
in big agencies in downtown Manhattan certainly doesn't make
them special. (More stressed, for sure, but not more special.)
So forget this nonsense about having to be so incredibly
creative to create powerful advertising.
The most powerful advertising is
not very creative at all. It's simple. Direct. Pulls no punches.
Doesn't play word games. And believe it or not, you don't even
have to be an especially good writer
"So what DO you need,
Drew?" you ask.
You simply need to follow the
rules... the rules for creating effective advertising.
What are these rules?
They're the very same tips and
techniques that you learned from standing behind the experts in
the ad agency.
"But Drew! I never really
stood behind those experts. I really never learned those
Fret not, my friend. That's why
I'm here. To teach you those rules. I've been teaching these
rules to thousands of people all over the world through my seminars,
tapes and my free e-zine, "AdPOWER!™
I can do the same for YOU... if
you let me.
Let's begin by talking about your
"Brains? Brains?!? This
isn't biology class, Drew! Are we going to pick apart frogs,
Of course not. But once you
understand how YOUR brain works, you can learn to control OTHER
people's thoughts. And guess what? This includes thoughts about
buying YOUR product.
I thought that would grab your
IT'S A FACT: When you talk
about advertising, you're talking about sales.
When you're talking about sales,
you're talking about persuasion.
When you're talking about
persuasion, you're talking about psychology.
So naturally, when you're
discussing psychology, you need to have a discussion about the human brain.
QUESTION: How does the human
brain respond to communication?
Let's do a little test and find
Look at the following 2 words: JUICY
Can you imagine what this object LOOKS
Can you imagine what this object FEELS
Can you imagine what this object
would SOUND like if you dropped it from shoulder height?
Now imagine picking up of the
sharp knife and slicing this object in half... picking up the
juicy wedge... bringing it to your mouth... biting into it and
feeling and TASTING the juices flowing inside your mouth,
over your lips and tongue.
Isn't that interesting!
Simply by me TELLING you how to
think about this object, I was able to direct, order and
sequence what are called internal representations (or I.R.'s) in
your brain. And I didn't even have to SAY the word! You simply
READ the word and still I controlled your brain!
And guess what?
Because you chose to read my
words, you had absolutely no choice in the matter because your
reactions happened completely automatically. That's because
simply by using what are called sensory-specific words,
like a director of a Hollywood movie, I was able to INSTALL
pictures, feelings, sounds, tastes and smells in your brain
without even lifting a finger.
Now, grab a pen and write down
this phrase and hang it above your computer:
(Did you notice how I say
"grab" a pen instead of "get" a pen? Grab
implies speed, force and urgency. There are a million ways you
could "get" a pen. "Get" is vague, so the
images it conveys are also vague. "Grab" is a more
sensory-specific than "get.")
Ok, here's that phrase...
"The effectiveness of
your advertising is directly related to the effectiveness of the
internal representations that you create in other people's
And it's very easy to do because
I R.'s fall into only five categories.
V for Visual...
A for Auditory...
K for Kinesthetic...
O for Olfactory, and...
G for Gustatory.
HOT TIP: The more sensory
specific words you incorporate into your ads, web sites,
brochures, sales letters--ALL your advertising--the more
effective your advertising will be.
Because you are forcing the
elements of human experience into people's brains. You are
forcing people to experience your product or service BEFORE they
spend a penny to buy it.
YOU ARE FORCING THEM TO
PRODUCT OR SERVICE ON THE MOVIE SCREEN INSIDE
Do you understand the power of
this? As the director, you can force an experience so positive
that they simply "must" buy!
"What the heck does that
Let me explain...
Every experience you have ever
had... every experience you WILL ever have in the future, is encoded in your memory banks as no more than a combination of
VAKOG is all your memory is!
That's all your experiences are, as far as your brain is
You see, the only way to STORE
experience... the only way to HAVE experience... the only way to
PROCESS experience is through V-A-K-O-G. VAKOG is the "raw
material" of human experience!
And what's so incredible is that to
experience something, you don't need to actually go through the
physical experience of doing that something... you simply need
to vividly imagine that you have.
(Re-read that again!)
It's sales hypnosis. The same
technique used by master hypnotists to break your phobias...
boost your self-confidence... and reprogram your mind for
Whew! Ok, that's enough for this
lesson. We'll continue in HYPNOSIS PART 2, and I'll give
you practical ways to actually APPLY (Yippee!) the power of
V-A--K-O-G to your advertising to hypnotize people to dig into
their wallets and send you money!
Until we "meet" again
in the next lesson, consider this moving quote from Goethe:
"Hell begins the day
that God grants you the vision to see all that you could have
done, should have done, and would have done, but did not
Success to you, my friend!
Drew Eric Whitman, D.R.S.
Direct Response Surgeon(tm)
you like to spend 4-1/2 hours with me and learn how to
persuade people like an ad-agency pro? In my 6-cassette
audio program, "How to Create Power-Packed Ads,
Brochures & Sales Letters that Make Money NOW!"
I teach you how! Come on... try it for ONE FULL YEAR
risk free. CLICK HERE FOR