My Student & I'll Teach You the Hottest & Most Powerful
Ad-Agency Tricks & Techniques Worth Thousands of Dollars
at My Risk!"
Nation's #1 Small Business Doctor
Drew Eric Whitman, D.R.S. Teaches You How to
Get More Inquiries... More Orders... & Make More Money
4-1/2 Hours and 45,000 Hard-Hitting Words
in Drew's Dynamic, No-Punches-Pulled Style.
Program MUST Put $$$ in Your Pocket or I'll Buy it
Back from You Any Time
Dynamic, 6-Tape Audio Cassette Album
that Teaches You More About How to Create Powerfully Effective,
$$$-Making Advertising than Your Competitors will Know
in their Entire Careers."
acclaimed by some of the
biggest names in sales & communications, including ...
Dawson, author of Nightingale-Conant's
"Secrets of Power Negotiating"...
"Drew Eric Whitman has created an
that is fun to listen to. A must for anyone seeking to
Qubein, author of Nightingale-Conant's
"How to Be a Great Communicator"...
"What a tremendous program
packed with strategies and tactics
that really work. I recommend it unreservedly."
Fripp, CPAE, Past President National Speakers Association...
"The advice is practical, profound
and easy to adapt to any business.
In competitive times this tape album could give you an unfair
advantage on your competition."
Edwards, co-author of "Getting Business to Come to
"Good ideas presented in an
enthusiastic style ... I enjoyed it!"
Walters, author "Speak
& Grow Rich"...
"A galaxy of 5-star ideas.
Drew Eric Whitman is a genius."
Do you want
to pull in more phone calls... more inquiries... more new
customers and more cash sales than ever before?
Well, in the next
few days--with your permission--I am going to send you an
amazing audio cassette program that will reveal exactly how to
no-punches-pulled audio program called ...
to Create Power-Packed Ads,
Brochures & Sales Letters
that Make Money NOW!"
to these tapes for ONE
If you don't make back at least 10x your investment by applying
the ideas I teach you, simply return them within ONE
for a no-questions-asked refund, less shipping.
the heck can you go wrong?)
Listen closely: I
spent over 1-1/2 years developing these tapes and they contain
some of the most important and powerful ways I've ever known for
boosting the results you get from your ads, sales letters and
brochures. And guess what? In most cases the ideas cost NOTHING
Most people think my
seminar contains a lot of information -- and it does! But
just wait until you hear these tapes! There's so much
valuable information, it's like a Master's Course in advertising
Believe me... this
is no wimpy single or double-tape program. No. It's
a big, 6-cassette album that's jam-packed with over 45,000
practical, high-energy words ... over 4-1/2 hours of solid,
You'll find no
boring stories. No wasted time. Just the same meaty,
how-to information that people have come to expect from my
nationally famous "AdPOWER!(tm) Clinic"
And just like my
seminar, the emphasis is on ideas and strategies you can apply
right away....RIGHT NOW. And most of them cost little or
nothing to implement!
look at all the great info
I've packed into these tapes for you...
just a small sampling of the topics you'll learn)
Me, She, He, Them Pronoun Power!
Just pop a tape into
your cassette player and suddenly it's like I'm sitting there
with you, side-by-side, ready to begin helping on your next
There I am, (White
lab coat and all!) looking over your shoulder ... tugging at
your shirtsleeve ... and alerting you to potential mistakes.
I'm "by your
side," advising you to take certain tested actions ...
encouraging you to try "in-the-trench-proven" ideas
that can spell the difference between an ad, brochure or mailing
piece that pulls in business like crazy, and one that's simply a
big waste of your time, money and energy.
at Some of the
Important Subjects We'll Cover:
- How to write
irresistible ad copy
- What to do to
stand out from the crowd
- How to make people
believe what you say
- Sneaky ways to
get people to respond
- Devilishly effective
tricks for writing irresistible headlines
- How to spend
LESS money & get MORE response!
- Powerful ad agency
tricks that automatically boost ad response
- What costly
mistakes to avoid!
- What you should
NEVER/ALWAYS do in your ads
Formulas, Guides, Tips & Strategies
I'll cut through the
all the b.s. and tell you how to avoid the common mistakes that make
advertising fail... and how to use the time-tested tricks that
help make advertising succeed!
Cover Everything From A to Z!
stories? Irrelevant chatter?
Maybe in some other
authors' advertising training programs... not in these
That's because my
commitment was to deliver as many practical tips ... tricks
& techniques as humanly possible in 6 fun and stimulating
cassettes -- AND I SUCCEEDED!
But they're not only
practical. They're incredibly entertaining, too -- just like my
seminars! They're professionally recorded ... with music
... a few sound effects too, so you'll really enjoy listening
and learning. Best of all, they are overflowing with
ready-to-use... ready-to-profit-from information.
Now -- and I'm proud
of this -- I worked very hard to make sure that these tapes were
nothing like your average audiocassette program.
And NO... that's not
just another advertising claim, either.
Let me tell you what
Did you know that
some seafood restaurants use more bread crumbs in their
deviled crab cakes than crab meat itself? Why? It's
cheaper, of course. Nothing surprising there.
But did you know
that in the same way many cassette programs are ALSO mostly
Many of these
programs are bloated with meaningless stories (often boring).
Or lots of bad jokes. Others are so repetitious that you
could listen to only half the program and not miss a thing! It's
just a bunch of rambling. Yakking to fill the tape. Lots of
theory, but nothing practical that you can actually use. You
hear these experts going on and on. After about 15 minutes of
listening, you realize that they haven't said anything you could
actually put to use! It's as if they think the quality of their
voice or their slick presentation style is enough to satisfy
you. And that if they "dazzle" you with enough jokes
and "entertaining" personal stories, you'll forget why
you originally bought the album.
Still others (and
this really annoys me) are recorded during a live presentation.
Nothing wrong with this, but when the speaker constantly asks
people in the audience, "Would you please share
what you're learning in this seminar?"
Or, "Why don't you tell everybody how you will
apply the technique we just discussed!" my
blood pressure goes through the roof!
Nothing annoys me
more than spending my hard-earned cash on a program by an expert
and receiving a bunch of tapes filled up with a bunch of yakking
by everyone BUT the expert! If I pay good money to hear an
expert talk ... THAT'S WHO I WANT TO HEAR... not
people in the audience who paid to be there!
(Whew! Thanks for
letting me get that off my chest.)
Now, if you'll
indulge me a moment and let me toot my own horn, let me tell you
the bottom line about my program.
believe that, "How
to Create Power-Packed Ads, Brochures & Sales Letters that Make Money NOW!"
contains more practical, put-it-to- immediate-use
information than any other 6-pack advertising album on
the market today.
- There is
- There is NO
are NO BORING,
- There is NO
"FEEDBACK FROM THE AUDIENCE" NONSENSE.
- And one thing
I will never do is give you vague generalities and never
tell you what to do! (This drives me nuts in many other tape
programs. At the end of the tapes you say, "Hmmm...
interesting. Now what the $#!@ do I DO?")
LISTEN TO ME: This is not one of those programs where you play
6 tapes and you're lucky to get 6 practical ideas. You know the
tapes I mean: You listen to the entire program and wonder if you
learned anything of value at all! Worse still, with some
programs, by the time you're done listening to tape #1 you're
already thinking about shoving the tapes back in the box and
sending the damned things back.
tapes are very different.
likely to get a splitting headache from all the ready-to-use
ideas I'm going to heap on you. (And I'm not kidding, either.)
like I'm a cigar-chompin' truck driver driving a mammoth dump
truck that's packed with nothing but powerful, valuable
I drive this huge monster truck to your doorstep... pull a big
steel lever... and send an almighty avalanche of hot advertising
ideas ocean-crashing into your front door.
after wave of techniques.
after tsunami of tips and tricks that are ready, that very
to start building your business
to start increasing your cash flow
to start boosting your response
to start generating more leads
to give you the kind of advertising return that you know your
product or service SHOULD be getting, if you only knew the
right way to advertise it!
think you know what I mean.)
you dare worry. I won't give you a few tips on one tape and then
tell stories for the rest of the series.
on and on for 4-1/2 solid hours giving you your money's worth
every minute. Don't be surprised at this. It was my goal when I
first developed the tapes.
All you will find on
these information-thick tapes are tested &
proven strategies that really work -- no matter what kind of
business you're in. As long as you are dealing with humans, these
tapes will make you money.
because I'm going to teach you the psychology and application
of advertising like no one has ever taught you before.
course, you could pay more for someone else's tapes... if you
really wanted to.
You could even fork
over $250...$500... even $1,500 for tapes from some Rolls
Royce-driving expert who brags about charging $100.00 per minute
in consulting fees. Sigh.
LISTEN TO ME: None of that
matters. Because I challenge you to find a better, more
practical advertising training program on the market AT ANY
PRICE. Chances are, you won't. (If you do, let me
know. I'd like to buy a copy for my own library and
congratulate the author for a job well done.)
You see, I took
one-and-a-half decades of hands-on experience and compressed
them into 6 cassettes that teach you how to DOUBLE...TRIPLE...
QUADRUPLE your advertising results -- without spending a penny
wouldn't believe how much time and effort went into creating
First, I spent well
over a year writing the script. Next I spent 2 to 3 days a
week cooped up in a Philadelphia recording studio. It took
about 3 months to do the initial recording.
I then spent almost
a month creating music and sounds. Then another 3 months to add
the music and sounds and then do the initial editing.
(It's very, very tedious, but if you want a quality end result,
you simply have to spend the time.)
The last 2 months
were spent doing digital editing -- the really critical editing
process that cleans up flubs, lip smacks and the like. That's
why you won't hear me stumble over my words, or clear my throat.
The process is called, "perfect editing," and was done
to give you the highest quality end result possible.
In fact, there's a
whole section on these tapes where I tell you how YOU can create
your own sales cassette for your business.
By the way, audio
tape learning is extremely popular nowadays and creating your
own sales tape (or CD) is not difficult ... especially when you
have someone who tells you exactly how to do it and gives you
lots of shortcuts and moneysaving tips. I've learned a
heck of a lot about producing sales and training tapes, and I'm
happy to share it with you!
You could even take
this information and make ANY kind of audio tape, not just a
sales tape. Maybe you want to create an educational
cassette program just like I did, and sell it for profit!
No reason why you couldn't! Just think ... what could you
tell people about that they'd be willing to pay for? With
your expertise in your field, you may be sitting on a great
untapped source of income. Like anything else, once you
know how, it's simple.
I spent about $11,000.00 creating "How
to Create Power-Packed Ads, Brochures & Sales Letters that
Make Money NOW!"
includes studio time, master recording tape and one of the
finest announcers in the business (Kris Chandler) to record the introduction. (Wait until you hear this man's voice. It's
simply amazing. The audio engineer and I almost fell off our
stools when we first heard his powerful voice pouring out of the
studio speakers.) That $11,000.00 doesn't include the cost of
the individual cassettes, the high-quality duplication, the
beautiful big album they come in, or the high-impact album
inserts. Just the work to get the master tapes together!
The end result is a
practical, information-packed program that's a pleasure to
listen to. And while I do admit that sometimes you may
feel overwhelmed by all the information I share with you,
I'm confident you'll appreciate the exceptional value you're
value than you pay for is my business motto. In fact, after my
seminar, one participant in Butler, Pennsylvania said, "I
learned more in the last 90-minutes than I did in four years of
she was an ADVERTISING MAJOR! Not bad, huh? :-)
Now I don't mean to
boast, but I truly believe this album is worth 100 times its
modest price. The information -- IF USED -- can make you
thousands of dollars in additional business.
But this shouldn't
come as much of a surprise, really. The tapes contain the
same strategies and techniques and methodology that a consultant
or ad agency would use if you hired them for big bucks.
Best of all, you
don't need any special skills or expertise to use the techniques
I reveal. In fact, you can begin applying some (or all!)
of the ideas the very same day you hear them.
GREAT IDEA: Before you press "PLAY" on
your tape recorder, grab a copy of your latest ad, brochure or
sales letter and keep it next to your tape player while you
listen. Have a nice red pen handy, too. This way,
every time I make a point, you can glance at your ad and make an
immediate change or a quick note to improve that aspect of it
that I just discussed.
What a great idea!
This will be like having me by your side as your personal
consultant. This is what I hope you do with my tapes.
Let's be honest with each other. Only through ACTION will
these tapes be of great value to you. You need to do more
than simply listen and say, "Well! That was
interesting!" You need to also APPLY the ideas ...
the sooner the better.
you want to know
what I hope?
I hope that you
start using the information in these tapes and then you write me
a letter telling me exactly what you did and the results you
got. I want you to keep me apprised of your successes.
Just one idea, when implemented, can turn your business around.
In fact, I guarantee
that you'll quickly make back your investment or I'll return
every penny you paid.
to the Tapes for ONE
If The Ideas I
Reveal to You Don't Put Cash in Your Pocket, I'll Buy the
Program Back from You.
correctly. Listen to the tapes for ONE
FULL YEAR! Apply
some (or all) of the ideas and techniques I reveal to you.
If within that time you don't easily make back 10x your small
investment, simply return them postpaid in resaleable condition
and I'll send you back all of your money (less shipping). I
defy you to find a better offer than that on ANYBODY'S cassette
No other advertising
trainer makes you this guarantee on their products.
My advice for
those trainers is, "Stop
being so concerned about people returning your product, and
start putting more effort into making your product the best so
people won't want to return it!"
honest: If you like what I have to say about advertising -- and
I assume you do or you wouldn't have read this far into my
letter -- then I can't imagine any reason in the world why you
will be anything other than absolutely thrilled about "How
to Create Power-Packed Ads, Brochures & Sales Letters that
Make Money NOW!"
These tapes are truly me at my dynamic, information-providing
If for any
reason you don't fully agree, then I insist you accept a
refund -- no questions asked. In fact, if you're unhappy
reason ... even if you don't like the picture of me on the front
cover, and you're embarrassed to have friends or family see my
mug sitting on your bookshelf when they visit -- you have the
right to send them back. (But please don't say anything
mean about my photo -- I'm much more sensitive than I appear!)
Drew!" you ask, "Are
you as bizarre on these tapes as you are in person?"
Well ... uh ...
Okay, okay! I
Like my seminar, the
tapes DO tend to be somewhat off-the-wall at times. I
sometimes get overly excited. Sometimes it may even sound as if
I'm about to come bursting through your speakers, scalpel, lab
coat and all!
(In fact, my studio
engineer had to, on several occasions, tell me to calm down
because I was driving him nuts with the volume levels!)
One particularly nutty day I was I was flailing my arms around
so much that I knocked over the music stand holding my notes,
and because they weren't stapled (to make page turning easy), it
took me about 20 minutes to get everything reorganized! So
here's a hint for you if you ever decide to record your own tape
program: Don't Flail Your Arms. :-)
kidding and merrymaking aside. If you're really serious
about improving your sales materials, whether they be brochures,
ads, sales letters, flyers... ALL YOUR ADVERTISING (Yes, the
ideas are applicable to web sites and emails, too.) then you owe
it to yourself to check out this risk-free offer. Not only
will you receive one of the best audio programs available, but
you'll also get it with a bonified ONE-YEAR
How can you possibly lose?
So ... send your
check or money order to me today! I'll ship your tapes to you
Success to you, my friend! <handshake>
Direct Response Surgeon
You must love these tapes or return them any time within ONE
FULL YEAR for
a prompt, cheerful refund. You're protected by my
guarantee, and to be honest with you ... if I did my job right
... you'll never use my return guarantee because this program
will become one of your favorite reference guides in your
Hey... stop thinking, "Gee... should I order
these?" Just do it already! If you want to
grow your business, then you simply must continually educate
yourself in the subject areas that will make the biggest
difference for your business. ADVERTISING IS the #1 most
important thing to learn. You simply MUST know how to
effectively promote your product or service, or no matter HOW
good it is, you'll never convince enough people to buy what you
to me: If you have all the time in the
world and you don't mind going to the library and reading book
after book after book... sorting through all the fluff and
nonsense and stories and junk... then my audio program is a
great investment for you. It will save you time and effort. I'll
cut through all the bull.... give it to you straight.... pull no
punches.... shake you up.... and motivate you to take action and
take charge. Isn't it about time SOMEBODY did this for you? I promise not to let you down.
If you're even the
least bit hesitant, consider this: I am not going to risk my
international reputation over a few dollars by not honoring my
money-back guarantee. (You're not thinking that, are you? Shame
on you!) :-)
I know you're
going to love this program. BUT! If in the unlikely event you do
not.... for ANY reason... just write "MONEY
BACK" on a piece of paper and return the tapes to me in resaleable condition... and guess what? In a few days your money
comes back. (See how easy it is?) In fact, after you listen to
my tapes you're going to think back and laugh at yourself for
hesitating even a minute. NOW... stop procrastinating and PLACE
YOUR ORDER TODAY!
forget! Educational expenses are tax deductible as a business
expense! (Ask your accountant for details.)
Will these tapes make me rich?
No. It is up to YOU to put these ideas to work and make yourself
rich. However, the information in this audio training course can
definitely put you on the road to riches. It will save you years
of reading, digesting and testing... and thousands of dollars in
experimentation. I already did the experimenting for you. Don't
repeat my costly mistakes.
Are these tapes really all that different?
They really are. You see, I am not your average ho-hum
advertising trainer. But don't take MY word for it. Prove it to
yourself in 5 minutes, right now. Read any of my articles on my
web site: www.AdSurgeon.com.
After reading just one article that you'll realize that I am
indeed "different." You'll see that giving you
REAL-WORLD HOW-TO information in an INTERESTING way is my #1
priority. That's because I hate crappy seminars... miserable,
low-content tape programs and boring speakers as much as you do.
Maybe more, since I'm in the business myself and I know the
importance of being able to deliver your message with pizzazz!
be amazed at how much you will learn. It's truly a bootcamp
advertising course with all the fluff removed.
Okay, Drew... tell me more about your background.
Who would benefit most from this program?
A: Anyone in business who advertises. I don't care what
type of business you're in. You could be a mail order
entrepreneur or an undertaker... a real estate agent or a web
designer... it simply doesn't matter. All that matters is that
you are someone who is seeking more business... more leads...
more sales... more $$$ in your pocket. If you use ANY form of
advertising, this program will apply to you.
I teach you the PSYCHOLOGY of potent advertising. How to talk
to other peoples' brains to persuade the owners of those
brains to buy from you. I'm not going to waste your time with
useless nonsense. Only stuff you can use immediately!
Can't I just get this stuff from books in the library?
A: You can find many excellent books on advertising in
your local library. The question is: "How much
time do you have?"
would take you years to read and digest all the books available
to you. And it's not that easy, either, because many of the
books on the subject are filled with stories... impractical
detail and endless chatter telling you THAT you're supposed to
do something, but not HOW you're supposed to do it. Many books
tell you the philosophy, but few tell you how to APPLY that
the heck good is that? Your objective is not (at least I don't
think it is) to go around in a white robe preaching about the
wonders of the world of advertising and marketing.
goal is: TO MAKE MORE MONEY, easier and more quickly. Right?
I've done the reading and experimentation for you. In about
4-1/2 hours, I promise you that you'll know more about how to
create powerfully effective advertising than 99% of all other
business owners on the planet. And that's not just an
advertising claim... it's a fact. With my 1-year money-back
guarantee, you can prove it to yourself.
What People Are Saying
About Drew Eric Whitman...