Instant Sales Letter Profit Boosters!
By Grady Smith
1) Greet Your Perfect Prospect Directly
Instead of starting your letter out with a "Dear Friend" salutation, address your perfect prospect directly...
"Dear Fellow Business Owner".
"Dear Pet Lover".
Or even better, address them as someone reaping the rewards your
product has to offer...
"Dear Busy Mom About To Have A Whole Lot More Free Time".
"Dear Gardener That's Found A Fast Way To Weed".
2) Reveal The Hidden Benefits
Sure, you've got a long list of instantly recognizable benefits
for your product. But do you explain the hidden ones -- the ones
that don't easily come to mind?
Maybe that new cooking tool has 101 uses, and makes preparing a
meal a breeze ... but did you mention that it makes it easy for
children to prepare their own healthy meals in minutes? Does it
save the user money? Is it a great tool for the man of the house
too ... with thousands of household uses from fixing the creaky
bathroom door to cleaning the family car's engine?
3) Show Your Reader The BIG Difference
Every product has a unique attribute. One that makes it a perfect
fit for a certain prospect.
Compact cars work great for someone on a gas budget. Mini vans
are suited for those that have large families. And likewise, your
product has a certain market that it appeals to. One that sets
your product heads above the rest.
Find it, tell the prospect what it is and why it's different (better) than the others on the market, and you'll close the sale.
4) Give Your Reader The Offer Early In Your Letter
No cute stories. No beating around the bush. Give the reader a
reason to continue reading by giving them a benefit heavy offer
they can sink their teeth into.
"Keep reading to find out how you can instantly and permanently
take 15 years of age off your face".
Let them know early why they should be reading and what you can
5) Make Your Letter Personal For The Reader
By knowing your prospect inside and out, you can make a letter so
personal that they start to believe you know them like a friend.
Then, when it's time to tell them what you'd like them to do (order now), they do it ... without a second thought, because you
know what's best for them.
6) Build Up YOUR Credibility
We listen. When a recognized celebrity endorses a product, we
instantly believe it. Wild claims seem tame because "so and so"
stands behind it.
And the same goes for your product. Build yourself up while building up your product. Show the reader why they should believe
you, and why your stamp of approval on a product (even if it is
your own), should mean it's an item of quality.
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