10 Ways To Electrify Your Copy And Pull More Sales!
By Grady Smith
Electrifying, razor-sharp "bring in the money" sales letters and
ads can be yours when you follow these simple rules....
1) Write Like You're Talking To A Friend -- Really. People buy
from people they like ... so show them you're someone they know
by writing in a conversational, friendly tone.
2) Put Your Product's Biggest Benefit Up Front -- Advertising
doesn't pull as well as it can when using a clever little headline. Instead it's better to drop a huge benefit (your product's BEST benefit), right in front of the reader's face.
3) Define Your Letter's Purpose Before Starting To Write -- What
exactly do you want your prospect to do after reading your letter? Do you want them to call you? Do you want them to try a
free test-drive of your product? By determining what you want
them to do before writing, your copy will head towards that goal
from the first word.
4) Create Short Sentences And Paragraphs -- A good rule of thumb
to help keep sentences short is that you should only express one
thought for each sentence. That way the copy has a fast, easy to
read flow that keeps the reader engaged.
5) Use Commanding Language Towards The End Of Your Copy -- Whether you're writing a classified ad or a 15-page sales letter,
the end of your sales letter should give an order. What do you
want the reader to do? Tell them. "Click the link and order now".
6) Use Your P.S. -- Your P.S. will get read. Trust me. And the
way to make it work for you is to restate your offer in a different light. That way, if your heading grabbed them, the restate and added benefits of your P.S. can tighten your hold and
force them to read the rest of your sales letter.
7)Tell A Story About Your Product -- People love to read about a
product they're interested in. And a real life story about something the product has done to improve someone's life is a
powerful motivator and credibility builder.
8)Appeal To Your Reader's Dream -- What does someone expect to
received from your product? What do they really want? And can
they picture themselves getting it from ordering your product? By
helping your customer visualize themselves being a happy customer
after their decision to order you'll make more sales.
9) Keep Your Readers Centered On Your Offer -- Present them with
questions that keep them interested and make them think. "Are you
ready to take your business to the next level"? "Are you willing
to invest in your financial future?" "Can you really afford to
walk away from this offer"?
10) Write Your Ads From Your Customer's Perspective -- Put yourself in his or her shoes as you compose it and really feel
what someone visiting your site is feeling.
About the author: Grady Smith will give you a FREE evaluation of
your current sales letter, FREE copywriting secrets to boost your
sales, and sales materials at rates you can afford! Go to http://www.cheap-copy.com now.
| Catalog | Resources
| About Us |
| Make Money
Earnings Statement ||
Copyright © 1998 -2007 Success Strategies International Inc - All
34950 Hwy 58, Eugene, Oregon 97405, USA Phone: 1-541-736-9631 or 1-877-636-9631
Fax:1-541-744-3082 or Fax:1-800-368-4740